THE ABC continues to be accused relentlessly by some commentators, politicians and media outlets of bias in its reporting.
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Therefore I thought it would be helpful inform ourselves of what the public’s opinion is of the quality of the reporting of various media outlets in Australia.
What better time to have measured that than during the heat of the 2013 federal election campaign when any bias would have been most easily detected.
On August 19, 2013 Essential Research published its results to the following question: “How much trust do you have in the way the following media have reported and commented on the election campaign so far? - A lot of trust, some trust, not much trust, no trust at all, don’t know, don’t use.”
The combined responses, in descending order, to ‘a lot of trust’ or ‘some trust’ by percentage were as follows: ABC TV 58 per cent, SBS TV 52 per cent, ABC Radio 49 per cent, The Age (Victoria) 42 per cent, Sydney Morning Herald 39 per cent, The Australian 31 per cent, Herald Sun (Vic) 30 per cent, commercial TV 29 per cent, commercial radio 25 per cent, The Daily Telegraph 25 per cent, and the Courier Mail (Qld) 23 per cent.
Andrew Catsaras
Moruya Heads