Billionaire Lord Alan Sugar makes an intimidating impression from his first entrance on the latest instalment of Celebrity Apprentice

By Vickii Byram
Updated May 18 2021 - 4:58pm, first published 6:00pm
CELEBRITY APPRENTICES: Standing from left - Olivia Vivian, Shaynna Blaze, David Genat, Lorna Jane Clarkson, Rob Shehadie, The Veronicas, Ross Noble, Jane Allis and Alex Hayes. Seated from left, Michael 'Wippa' Wipfli, Michelle Bridges, Camilla Franks, Martha Kalifatidis, Anthony Callea. Below: Lord Alan Sugar. Photos: supplied by Nine Network.
CELEBRITY APPRENTICES: Standing from left - Olivia Vivian, Shaynna Blaze, David Genat, Lorna Jane Clarkson, Rob Shehadie, The Veronicas, Ross Noble, Jane Allis and Alex Hayes. Seated from left, Michael 'Wippa' Wipfli, Michelle Bridges, Camilla Franks, Martha Kalifatidis, Anthony Callea. Below: Lord Alan Sugar. Photos: supplied by Nine Network.
Brit lords it over celebrity apprentices he's never even heard of
Brit lords it over celebrity apprentices he's never even heard of

Lord Alan Sugar doesn't sugar coat his reactions to celebrity egos and certainly isn't one to instill a sense of confidence in the 10 apprentices who face him across the boardroom table in the first episode of Celebrity Apprentice Australia.

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