Extra parking is now available near the Batemans Bay CBD until January 26.
The Eurobodalla Shire Council has opened up one of the football fields at Mackay Park for free all-day parking.
Mayor Liz Innes said the overflow parking was needed as people flock to the waterfront.
"The Bay is incredibly busy and that's fantastic, but parking really is at a premium," she said.
"The temporary car park will make it easier for people to get into town and enjoy the great food, fun, and shopping on offer, all the while staying COVID-safe."
The council encouraged CBD workers to make use of Mackay Park, freeing up parking spaces right in town for shoppers and diners.
To access the overflow car park, turn west off the highway at the Beach Road intersection. Signs will be in place. The main shopping precinct is a short walk away.
The car park is free and will open every day until Australia Day.
The council will then begin repairing the field for the football season.