Moruya's Katie Muller wants to give bushfire's the boot - and she's in the right industry.
The owner of Aussie Embroidery & Workwear has galvanised her suppliers to donate boots, safety and work clothing, personal protective gear, socks and undies to those who have lost homes.
"People can come in the store and get something new, something that fits and something practical," Ms Muller said.
"I'm trying to get the public outside the affected areas to donate cash. This will be also be put to my companies for additional work wear, boots etc."
"I am not keeping any cut of it; it is going to the people who need it now," the 27-year-old mother of two told Australian Community Media.
They are people such as "Damo", a tradie left with an earthmover, but no home or work gear.
Ms Muller also has a private reason to reboot her community.
Family members lost homes and livelihoods in the fire that swept over the divide to Belowra early on New Year's Eve.
That is the place I felt most comfortable ... it was safe and calm.Katie Muller on the loss of her grandparents' Belowra home
Ms Muller's grandparents are the artist David and Val Byard.
Her step-grandparents are farmers Keith and Debbie Dance. Ms Muller purchased her current business from Mrs Dance.
Both Belowra couples are in their 70s and lost everything in the fire.
Ms Muller said her family had one final, special Christmas at the Byards' home.
"We came from Wollongong, Griffith, Moruya and Narooma," she said.
"We went swimming in the river. It was amazing."
Her own drought babies, Prior, 3, and Austin, 18 months, may not have seen it lush and green, but Ms Muller has precious memories of a beautiful place and community.
She said Mr Byard was both "creative and practical", a man whose first wish after the fire was for his gloves and boots.
"They are the best people in the whole world and that is the place I felt most comfortable," she said.
"Nan was so calming. It was safe and calm."
On that ominous New Year's Eve, Ms Muller was camping with relatives at Potato Point when the RFS alert came through.
Our sister-in-law said 'we have to go'," Ms Muller said.
"Moruya was under threat."
On the Fires Near Me app, she saw the fire had spread and feared for her Belowra families.
She discovered the Byards had been evacuated at 4am: "By 8am they had lost their house."
Meanwhile the Dances were in a desperate, but losing battle to save their farm. The ferocious Badja Forest Fire would also claim the life of their neighbour Colin Burns.
Ms Muller opened her shop as soon as she could after returning from evacuation. Looking down on her is the huge mural her grandfather painted.
"It is probably one of the last paintings he will ever do," she said.
"They always support every single thing I do."
The Byards are devastated but "okay", she said, and living with a son in Narooma.
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