Town signs, with different designs unique to the townships, will also be installed at Moruya and Narooma in the coming weeks. 

Chamber of Commerce president Alan Rutherford and Mayor Lindsay Brown unveiled the sign near the Princes and Kings Highways intersection.

A second, identical sign will be installed in the next few weeks on the highway south of the council depot.

The signs were designed and made by a specialist design company in close consultation with the three business chambers, councillors and staff.

Mr Rutherford said the sign was a long time coming. 

“We’ve worked hard with council to get something happening for the shire’s three main towns,” he said. 

“Each sign is unique and gives our three main towns their own identity. The Bay sign looks great.”

Cr Brown said the collaborative process with the chambers had been terrific.

"We know these signs will send a really positive message to people visiting our three main towns, welcoming everybody to our beautiful part of the world,” he said.

“I am really appreciative that we’ve been able to work so closely with the three chambers to achieve yet another positive outcome for businesses who provide employment and services to our whole community.”

Cr Brown said he promised the business community the signs when he was elected. 

“It is great to be able to do this in my term as mayor. We haven’t had town signs since I moved to the area in the 80s,” he said.

The design for Batemans Bay features a faux-sandstone base with pillars made of structural polymer depicting surf-to-sand images.

The diver, waterbirds, swordfish and cyclist are watermarks, while the boat and lettering are made of metal.

A three-dimensional swoosh in Eurobodalla branding colours links the design with a river theme that shows movement and connection.