EUROBODALLA Shire Council has engaged a consultant to investigate how the region can attract investment and high-end tourism from China.
The Pico Group has been researching and identifying the potential to attract investment in existing tourism-related infrastructure, such as Moruya Airport and businesses, and new opportunities.
It is also focussing on how the shire can capitalise on China’s growing market.
It comes after Tourism Australia identified China as Australia’s most valuable inbound tourism market and said it had the potential to contribute $7 to $9 billion annually.
Council’s general manager Catherine Dale spoke of the initiative at the Batemans Bay Chamber of Commerce meeting on Tuesday.
She said Pico approached council with the idea and had significant experience in the area.
Dr Dale said the number of Chinese people travelling overseas was expected to double to 200 million by 2020, and in 2013, China was the sixth largest foreign investor in Australia.
She said Eurobodalla had “some work to do” to attract a slice of China’s high-end market, and Pico was considering branding and marketing.
“We believe there is potential in that market,” Dr Dale said.
Dr Dale said a report was expected to be presented to councillors in mid-August.