In 2013, the Tuross Head Business Owners Association sought Eurobodalla Shire Council permission to install a sign with a photograph, such as of One Tree Point, to encourage travellers to visit.

Staff then realised the council did not have a policy to assess the sign’s merits and began to draft one.

However, 18 months later, the resulting policy did not allow the association’s preferred sign.

The council has since amended its town signs policy, and it was formally adopted this month.

Association secretary Lei Parker said the group was “delighted” to promote the town with a “stunning single image” of Tuross Head. 

“Council came to us and asked what they could do,” Mr Parker said.

“They have amended the policy; that will allow other chambers and associations the opportunity to showcase their localities.

“All the signs will be required to have uniformity in dimension and layout and will tie in with other promotions for those coastal towns and villages on the Eurobodalla Tourism website.”

Mr Parker said Tuross Head, like other coastal towns, depended on tourism.

“If we attract visitors into the township, it will be of considerable benefit to our businesses, accommodation and service providers,” he said.

“All too often we would hear visitors remark they had no idea how beautiful Tuross Head was and, in having visited it, would return.

“During peak times, there is little need to promote, however we suffer under-employment in the off-season and are well aware that specific, well-designed and well-

located signs such as these will direct much-needed visitation.”

Mr Parker said the design and location for the Tuross Head sign would be determined with the council before the tourism season.