Nielsen Neuro Pacific's $5000 cartoon saves advertisers millions

By Jared Lynch
Updated April 3 2015 - 2:08am, first published April 2 2015 - 11:35pm
Nielsen says using neuro science in advertising flips the standard approach for market research.
Nielsen says using neuro science in advertising flips the standard approach for market research.
Nielsen has been developing the technology for the past four years and is now introducing it to Australian advertisers.
Nielsen has been developing the technology for the past four years and is now introducing it to Australian advertisers.

It looks like a cartoon and cost about $5000 to make, but this 30-second animation can help save companies millions of dollars.

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